Walkers wanted to launch three Mystery Flavours to the market, I designed the packs from concept, art direction on photo shoots to the final article. Each offering a hint as to what the flavour was to get Britain talking about Walkers through these mystery flavours. This hint along with sampling the crisps and debating thoughts with friends and family on social media platforms, drew consumers to enter their guess for each flavour online via Facebook to bag the £50,000 up for grabs for each flavour correctly guessed. Throughout the campaign clues were posted on the Facebook site creating more intrigue week by week to continually draw in consumers to share their experiences and hazard a guess.