I designed this leave behind leaflet as part of a presentation document to sell in the idea for a new ATL campaign for BMW. The idea was that to really feel alive is the only way to experience the very height of luxury. This booklet highlighted the key messaging of the idea alongside emotion evoking imagery. I was also asked to produce a look and feel to go along with this, for which I chose a tactile looking piece of metal on which simply read the message BMW FEEL.