The Stella Artois Quality Draught Masters Programme is brought to outlets throughout the UK every year. Devised to promote quality at every level of the consumer experience, by finding the bar tender most capable of pouring the perfect pint of Stella Artois. I designed a full promotional pack to coincide with the programme, containing all collateral needed for the whole experience from beer mats, posters, banners, certificates, competition programmes, the competition bar stand at the O2, email newsletters, e-invites, merchandise and the award itself.