The brief was to create an icon that could be used on pack and as a sign off device to the coinciding ATL campaign. The campaign was promoting the fact that for every box of Kelloggs product that is purchased, a bowl of cereal is provided to a child that needs it. I used an illustrative approach to tie in with existing campaign colateral. I produced a basic set of guidelines and provided icons in different colour ways to cover the different touch points where the icon may be used in varying sizes and print specs.