BP - Castrol
Castrol Labcheck is a state of the art oil monitoring programme for workshops who use Castrol products. It checks the oil used within their vehicles to minimise cost and maximise performance. I designed this brochure to provide information on this product and instruct on how it works for new prospective partnering workshops.
As well as the brochure for the monitoring system I also developed a new identity system to reinforce the benefits of the partnership between workshops and the Castrol Brand. I devised the look and feel for the print and advertising for these workshops, liaising with CGI specialists for the main core imagery and designing versatile layouts for each touchpoint. Along with copywriters I also devised a brand toolkit for this campaign to supply to the local markets.